Maybe you are just starting out in business or are looking for ways to increasing your already existing business. Whatever the case, marketing your business is an important way to connect with existing customers and also reach new ones. Marketing does not have to be expensive or time consuming and covering the basics are what is most important.

1. Keep a database of contacts. Build a database and start it with all your family and friends. If you use Outlook, that is a great start. Your database should include the person’s name, email address, snail mail address and phone number. Birthdays are great to add if you have the time. In addition to Outlook, I …